I was an interaction designer at a market research startup called Online Testing Exchange (later bought out by Ipsos) and got drafted into an R&D project that was to map out "Social Intelligence" data for the purpose of market research. At the time, social media was still rather young and building a social media platform to gather product insights was still considered a novel concept. I started out with information architecture that had to be broad and scalable for just about any product campaign. I wireframed and rapidly iterated through multiple concepts. Eventually, these were refined and became a product that would later become the "Ipsos SMX" platform used across many fortune 500 brands.